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Author: | Niggemann, R. |
Title: | Praxis-Tips: Nr.98 Entdecken Sie den vollen Nutzen Ihrer Kunden-Datei |
Journal: | Marketing Journal
1989 : DEC, VOL. 22:6, p.564-566 |
Index terms: | MARKETING SALES |
Language: | ger |
Abstract: | The question answered by the author is how and in what circumstances can data-banks be used for. There is a common data-bank only parts of which are used by the different staff members. If the data refer to clients some of them are accessible only to those who are authorized. |
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