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| Author: | Drews, J. |
| Title: | Research in the Pharmaceutical Industry |
| Journal: | European Management Journal
1989 : MARCH, VOL.4, p.23-30 |
| Index terms: | R&D PLANNING PRODUCT POLICY R&D MANAGEMENT |
| Language: | eng |
| Abstract: | Research can be driven either by technology or by customer needs. Providing a proper organizational environment for both types of research is a major task for the management of multi-divisional companies. Both for divisional and corporate research, a clear statement of corporate aims and strategies is the main precondition for the formulation of the research departments' own aims and strategy. The management of a company must understand the dual status of their researchers. |
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