search query: @author Keller, K.L. / total: 4
reference: 4 / 4
« previous | next »
| Author: | Aaker, D.A. Keller, K.L. |
| Title: | Consumer evaluations of brand extensions |
| Journal: | Journal of Marketing
1990 : JAN, VOL. 54:1, p. 27-41 |
| Index terms: | CONSUMER ATTITUDES BRANDS NEW PRODUCTS |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA