search query: @author Keller, K.L. / total: 4
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Author: | Aaker, D.A. Keller, K.L. |
Title: | Consumer evaluations of brand extensions |
Journal: | Journal of Marketing
1990 : JAN, VOL. 54:1, p. 27-41 |
Index terms: | CONSUMER ATTITUDES BRANDS NEW PRODUCTS |
Language: | eng |
Abstract: |
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