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| Author: | Lock, A. R. Thomas, H. |
| Title: | An appraisal of multi-attribute utility models in marketing. |
| Journal: | European Journal of Marketing
1979 : VOL. 13:5, p. 294-307 |
| Index terms: | CONSUMER BEHAVIOUR MARKET RESEARCH MARKETING MODELS |
| Language: | eng |
| Abstract: |
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