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Author:Doglio, D.
Title:Cinderella culture
Journal:TV World
1988 : SEPT, VOL. 11:7, p.17
Index terms:
Freeterms:Renewal, Alterations, Plans
Language:eng
Abstract:Italian TV3 offering mainly operas, concerts and specialist movies, was poorly watched. Under a new leadership the channel started a fresh period. With concentrating on the information behind the news, comments and critical columns it succeeded in trebling its audience. In contrast to the past concept, TV3 intends to increase advertising as the channel is in lack of money.
SCIMA record nr: 76408
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