search query: @author Maddox, B. / total: 4
reference: 3 / 4
| Author: | Maddox, B. |
| Title: | Who will win the war of hype |
| Journal: | Broadcast
1989 : JAN 27, p.26 |
| Index terms: | |
| Freeterms: | Programme prices, Technology, Battle |
| Language: | eng |
| Abstract: | The differences between Sky and BSB are not great enough to make one clear winner, so promotional is crucial.The satellites are in different orbits and need different dishes, so the consumers must choose unless they want to buy the expensive revolving dish.Programme price , technology are decisive in this choice. The first real battle will be for the Christmas 1989 market. 1991 is critical because this period will mean the greatest cash outflow from both. |
SCIMA