search query: @author Maddox, B. / total: 4
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| Author: | Maddox, B. |
| Title: | Auction plan starts City guessing game |
| Journal: | Broadcast
1989 : JUNE 30, p.22 |
| Index terms: | |
| Freeterms: | Bidding, Consequences, Ownership |
| Language: | eng |
| Abstract: | There's no predicting the outcome of the next ITV franchises. If bids are pitched high, it will be at the expense of programme budgets.It could undermine ITV's viewing share.It's impossible to tell how the government's quality requirements will be enforceable. The owners of the next franchises are likely to be European media companies. |
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