search query: @author Choffray, J.-M. / total: 4
reference: 3 / 4
Author: | Choffray, J.-M. Johnston, P. E. |
Title: | Measuring perceived pre-purchase risk for a new industrial product. |
Journal: | Industrial Marketing Management
1979 : NOV, VOL. 8:4, p. 333-340 |
Index terms: | RISK INDUSTRIAL PURCHASING NEW PRODUCTS |
Language: | eng |
Abstract: |
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