search query: @indexterm BOOT AND SHOE INDUSTRY / total: 4
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| Author: | Arthur, C. |
| Title: | Fashion's fancy footwork |
| Journal: | Business
1990 : JULY, p. 84-88 |
| Index terms: | FASHIONS INDUSTRY SPORTS INDUSTRY BOOT AND SHOE INDUSTRY |
| Language: | eng |
| Abstract: | Assessment of training shoes as a fashion item and need for manufacturers to keep pace with changing demands. Sports shoe sales. Models. Teenager market. Pace of change. Factors that fuelled the boom. Athletic footwear. Design and marketing. Markets outside the US. Running shoes. Brand loyalty. Advertising campaign. Move to lifestyle shoes. |
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