search query: @author Rieger, B. / total: 4
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| Author: | Rieger, B. |
| Title: | Welche Marken-Sprache versteht Europa? "Wir wollen alle dasselbe, nur jeder ganz anders" |
| Journal: | Marketing Journal
1990 : APR/MAY, VOL. 23:2, p.127-129 |
| Index terms: | MARKETING |
| Language: | ger |
| Abstract: | According to the author Europe not a continent but only a peninsula of the giant continent Asia. It is very difficult to define what Europe is, there has never been a European community, there has never been a European market. People of the different nations could never have been defined as Europeans. It has marketing consequences |
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