search query: @author Piest, B. / total: 4
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| Author: | Ritsema, H. Piest, B. |
| Title: | Telemarketing: The Case for (Self) Regulation? |
| Journal: | European Management Journal
1990 : MAR, VOL. 8, p.63-66 |
| Index terms: | TELEPHONE SELLING MARKET RESEARCH MARKETING CHANNELS |
| Language: | eng |
| Abstract: | Telemarketing is the systematic use of the telephone to market goods or service Fragmentation of markets makes traditional marketing approaches less effective. Though telemarketing has many advantages, prospects may perceive telemarketing as an intrusion in their privacy. To avoid problems in connection with telemarketing activities, the industry should consider some form of self regulation. |
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