search query: @author Golden, L. L. / total: 4
reference: 3 / 4
| Author: | Golden, L. L. |
| Title: | Consumer reactions to explicit brand comparisons in advertisements. |
| Journal: | Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 517-532 |
| Index terms: | ADVERTISING EFFECTIVENESS BRAND LOYALTY |
| Language: | eng |
| Abstract: |
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