search query: @author Parkes, C. / total: 4
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| Author: | Parkes, C. |
| Title: | Unknown warrior |
| Journal: | Business
1990 : MARCH, p. 90-92 |
| Index terms: | CONSUMER DURABLES EUROPE DOMESTIC APPLIANCES |
| Language: | eng |
| Abstract: | Assessment of entry of Whirlpool Corporation of the US into the European white goods kitchen market. Whirlpool stake in Dutch appliance business. US sales. Mergers. European market shares. Market leaders. European customer service and retailers. Electrolux. General Electric. Whirlpool strategy. Shipping costs and local manufacturing bases. |
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