search query: @author Akaah, I. P. / total: 4
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| Author: | Cannon, H. M. Williams, D. L. Akaah, I. P. |
| Title: | A technique for increasing the reliability of syndicated product - media research |
| Journal: | Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 31-37 |
| Index terms: | MEDIA SELECTION PRODUCTS ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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