search query: @author Baldinger, A. L. / total: 4
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| Author: | Baldinger, A. L. |
| Title: | Defining and applying the brand equity concept: why the researcher should care. |
| Journal: | Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. RC2-RC5 |
| Index terms: | BRANDS MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
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