search query: @author Schlender, B.R. / total: 4
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| Author: | Schlender, B.R. |
| Title: | Yet another strategy for Apple |
| Journal: | Fortune
1990 : OCT. 22, VOL. 122:10, p. 65-68 |
| Index terms: | CORPORATE STRATEGY COMPUTER INDUSTRY MICROCOMPUTERS |
| Language: | eng |
| Abstract: | Review of the switch in strategy of the Apple Computer company to low-cost computers, linked to corporate performance. Apple's CEO and policy. Sales drop. Microsoft Corp., rivalry. Apple's operating margins. Personnel change. Reduced spending. Low-cost Mac strategy. Three priorities. "Kinder and gentler Apple". Move to take on partners. Graphs cover: market share, growth and profits, plus earnings multiple. |
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