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| Author: | Pepels, W. |
| Title: | Marketing Trends im Spiegel der Entwicklung (Marketing trends in the looking glass of development) |
| Journal: | Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:2, p. 219-224 |
| Index terms: | HISTORY MARKETING THEORY |
| Language: | ger |
| Abstract: | This is a historic overview of the development of marketing theories and concepts as reaction on the changing industrial and market environment. Separate paragraphs deal with the fifties, the sixties, the seventies, the eighties and the nineties. The main trends are represented, the most important milestones of development are given together with their authors. |
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