search query: @author Teel, J. E. / total: 4
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| Author: | Headen, R. S. Klompmaker, J. E. Teel, J. E. |
| Title: | Predicting network TV viewing patterns. |
| Journal: | Journal of Advertising Research
1979 : AUG, VOL. 19:4, p. 49-54 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA