search query: @author Page, A. S. / total: 4
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| Author: | Page, A. S. Jones, R. C. |
| Title: | Business growth Part 3: how to grow - routes and recommendations |
| Journal: | Management Decision
1990 : VOL. 28:4, p. 52-59 |
| Index terms: | BUSINESS ENVIRONMENT GROWTH GROWTH THEORY BUSINESS APPRAISAL |
| Language: | eng |
| Abstract: | The importance of reviewing the opportunities for, and barriers to, growth are examined. Ways of measuring growth are discussed. Five routes to business growth are outlined: market development, product and service innovation, investment in "capability", business organization and control, and acquisition. The aims, advantages, disadvantages and tools needed for each are considered. The principles of drift and discontinuity are described in relation to fast growth. Three examples of fast-growth companies are presented. Some recommendations for chief executives are provided. A summary of the findings of the research is reported. It is suggested that the development of service brands will be the growth area of the 1990s. |
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