search query: @author Price, R. L. / total: 4
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| Author: | House, C. H. Price, R. L. |
| Title: | The return map: tracking product teams. |
| Journal: | Harvard Business Review
1991 : JAN-FEB, VOL. 69:1, p. 92-100 |
| Index terms: | PRODUCT DEVELOPMENT TEAM WORK SELF-DISCIPLINE PERFORMANCE MEASUREMENT MARKETING R&D |
| Language: | eng |
| Abstract: | An important way to speed up product development is through interfunctional team work. The "Return Map", developed at Hewlett-Packard, provides a way for people from marketing, research and development, and manufacturing to triangulate on the product development process as a whole. It graphically represents the contribution of all team members to the moment when a project breaks even. The map is a graph representing time and money, where the timer line is divided into three phases: investigation, development, and manufacturing and sales. Costs are plotted against time as are revenues when they are realized after manufacturing release. |
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