search query: @author Goldberg, M. / total: 4
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| Author: | Goldberg, M. |
| Title: | A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children |
| Journal: | Journal of Marketing Research
1990 : NOV, VOL. 27, p.445-454 |
| Index terms: | TELEVISION ADVERTISING PRODUCT INFORMATION ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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