search query: @author Keller, K.L. / total: 4
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| Author: | Keller, K.L. |
| Title: | Memory and Evaluation Effects in Competitive Advertising Environments |
| Journal: | Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 463-476 |
| Index terms: | ADVERTISING ADVERTISING RESEARCH CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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