search query: @author Pleitner, H. J. / total: 4
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Author: | Pleitner, H. J. Muller, B. |
Title: | Die Internationalisierung schweizerischer Klein- und Mittelunternehmen im Hinblick auf die westeuropaische Wirtschaftsintegration (Internationalisation of Swiss SMEs) |
Journal: | Internationales Gewerbearchiv
1990 : VOL. 38:4, p. 221-235 |
Index terms: | EEC SWITZERLAND SMALL BUSINESS |
Language: | ger |
Abstract: | Changing environment in EEC under the spell of 1992 forces Swiss firms too to change their strategy. The survey of the Swiss Research Institute of Small Business shows that the majority of SMEs plan to increase their export to EEC, but do not install new capacities. Half of them try to cooperate with EEC firms, despite owner-managers' sense of independence. |
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