search query: @author Rieger, B. / total: 4
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| Author: | Rieger, B. |
| Title: | Erfolgsfaktoren der Markenimagenbildung - im allgemeinen und am Beispiel der Marke Zeiss im besonderen |
| Journal: | Markenartikel
1990 : MAY, VOL. 52:5, p.244-248 |
| Index terms: | MARKETING |
| Language: | ger |
| Abstract: | The author discusses the success factors of trade mark image development in general and with the help of trade mark Zeiss. He searches the roots of the trade mark phenomenon. Trade mark is a invented to make people believe in the article. A confidence profile is also drawn. |
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