search query: @author Schurdel, H.D. / total: 4
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| Author: | Schurdel, H.D. |
| Title: | Markenportrait: Persil Weiss - eine Farbe als Philosophie |
| Journal: | Markenartikel
1990 : JUL, VOL. 52:7, p.324-327 |
| Index terms: | MARKETING TRADE MARKS |
| Language: | ger |
| Abstract: | Generations of housewifes, millions of mothers and daughters have known and used Persil. The advertisement slogan "Persil remains Persil!" has been used for about fifty years. The author describes the history of the Henkel enterprise and illustrates his words by contemporary posters. |
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