search query: @author Jackson, D. W. Jr. / total: 4
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| Author: | Jackson, D. W. Jr. Brown, S. W. Harmon, R. R. |
| Title: | Comparative magazine advertisement. |
| Journal: | Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 21-26 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH NEWSPAPER ADVERTISING |
| Language: | eng |
| Abstract: |
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