search query: @author Kreutzer, R. T. / total: 4
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| Author: | Kreutzer, R. T. |
| Title: | Aktivitatsfeldbezogene Analyse zur Ermittlung unternehmensinduzierter Landerrisiken (Activity area based determination of country risk for individual firms) |
| Journal: | Jahrbuch der Absatz- und Verbrauchsforschung
1990 : ,VOL. 361, p. 41-54 |
| Index terms: | COUNTRY RISK |
| Language: | ger |
| Abstract: | There are several sources publishing country risk data, but for individual ventures these are not totally relevant , because within the same country different activity areas may differ as to their riskiness. The article presents a method for establishing activity based, differentiated country risk. |
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