search query: @author Linden, F. A. / total: 4
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| Author: | Linden, F. A. |
| Title: | Die letzte Runde (The last round) |
| Journal: | Manager Magazin
1991 : VOL. 21:4, p. 156-164 |
| Index terms: | CAR INDUSTRY USA |
| Language: | ger |
| Abstract: | The US car industry, with its three giants - General Motors, Ford and Chrysler - is fighting for its mere existence, in face of fierce Japanese competition. The Japanese make much more cars per worker, their production costs are lower and the American buyer is willing to pay more for a Japanese car because of its higher reliability. |
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