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| Author: | Golany, B. Phillips, F. Rousseau, J. |
| Title: | Few wave versus continuous consumer panels: some issues of attrition, bias and variance. |
| Journal: | International Journal of Research in Marketing
1991 : VOL. 8:3, p. 273-280 |
| Index terms: | CONSUMER PANELS MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
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