search query: @author Kreutzer, R. T. / total: 4
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| Author: | Kreutzer, R. T. |
| Title: | Landerubergreifende Segmentierungskonzepte - Antwort auf die Globalisierung der Markte (International market segmentation concepts) |
| Journal: | Jahrbuch der Absatz- und Verbrauchsforschung
1991 : VOL. 37:1, p. 4-27 |
| Index terms: | MARKET SEGMENTATION |
| Language: | ger |
| Abstract: | As a result of globalisation the whole world has to be taken as a market and its segmentation does not necessarily follow national borders. The article presents segmentation criteria which are independent from national affiliation, benefit expectation, life style, traditions etc. |
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