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| Author: | |
| Title: | Health and sports drinks |
| Journal: | Market Research Great Britain
1992 : MAR, VOL. 33, p.67-81 |
| Index terms: | HEALTH HEALTH FOODS DRINKS INDUSTRY SPORTS INDUSTRY MARKETS UNITED KINGDOM |
| Language: | eng |
| Abstract: | The merging UK market for health and sport drinks is examined. It can be divided into three sectors: glucose/energy, sports, herbal/fruit. The total UK market for soft beverages was almost static in 1991, after consistent growth over the previous five years. The soft drinks sector declined by 7 percent volume in 1991. The health and sport drink market showed a 15 percent growth in 1991. The glucose/energy sector continues to be by far the largest, but the biggest growth in 1991 was in sports drinks, up 40 percent on the previous year. |
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