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| Author: | Campbell, A. Verbeke, A. |
| Title: | The globalization of service multinationals |
| Journal: | Long Range Planning
1994 : APR, VOL. 27:2, p. 95-102 |
| Index terms: | SERVICE MULTINATIONAL COMPANIES MANAGEMENT |
| Language: | eng |
| Abstract: | Most frameworks used to aid managerial decision-making in multinationals are largely based upon data collected in the manufacturing sector. This article examines how far these frameworks apply to the service sector. Based upon the analysis of nine case studies of multinational service firms, the authors conclude that "transnationalism" may require different strategic capabilities in the service sector from those in manufacturing. The nine service MNCs in this research sample operate in four major service sectors: financial services, management consulting, hotels, and data processing. |
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