search query: @indexterm age discrimination / total: 40
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| Author: | Carrigan, M. Szmigin, I. |
| Title: | The representation of older people in advertisements |
| Journal: | Journal of the Market Research Society
1999 : JUL, VOL. 41:3, p. 311-326 |
| Index terms: | Sociology Age discrimination Advertising agencies Advertising research United Kingdom Europe |
| Freeterms: | Older people Media |
| Language: | eng |
| Abstract: | This paper discusses the criticism that has been targeted at the advertising industry about its hesitancy to use older models in advertising. It reports research on this issue in the context of current advertising in print media, using content analysis of British advertisements in appropriate journals. The paper includes general discussion about ageism in advertising and its societal implications. |
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