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Author: | Mudambi, S. Aggarwal, R. |
Title: | Industrial distributors. Can they survive in the new economy? |
Journal: | Industrial Marketing Management
2003 : MAY, VOL 32:4, p. 317-325 |
Index terms: | ELECTRONIC COMMERCE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DISTRIBUTION CHANNELS |
Language: | eng |
Abstract: | This article examines the distributor´s role and relationships. Article also introduces customer relationship management (CRM), production and operations management (POM), knowledge management (KM) and managerial implications of distributors in the new economy. |
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