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| Author: | Smith, G. |
| Title: | How green is my valley? |
| Journal: | Marketing and Research Today
1990 : JUNE, VOL. 18, p.76-82 |
| Index terms: | CONSUMER BEHAVIOUR HEALTH FOODS RETAILING |
| Language: | eng |
| Abstract: | Environmental issues drive legislation and markets. A survey was made in the U.K. to explore how these issues influence farmers, retailers and consumers. Consumers will adjust to a greener way of living, retailers will develop greener lines and strategies for distributing, on a mass-market scale, friendlier products. |
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