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| Author: | Moorman, C. |
| Title: | The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information |
| Journal: | Journal of Consumer Research
1990 : DEC, VOL.17, p.362-374 |
| Index terms: | CONSUMER INFORMATION HEALTH FOODS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | An experiment was designed to explore the effects of consumer and stimulus characteristics on the utilization of nutrition information. The results show that both types of characteristics have an effect on information processing and decision quality. Stimulus characteristics were found to facilitate these activities irrespective of consumer differences. |
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