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| Author: | Klassen, M. Wauer, S. Cassel, S. |
| Title: | Increases in Health and Weight Loss Claims in Food Advertising in the Eighties |
| Journal: | Journal of Advertising Research
1990 : DEC/1991JAN ,VOL. 30, p.32-37 |
| Index terms: | HEALTH FOODS ADVERTISING MEDIA CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | A study was designed to explore whether or not the proportion of health and weight loss claims in food print advertisement directed at women have changed over the last three decades. The results show an increasing trend in the 1980s toward the use of health and weight-loss claims by food manufacturers in their food advertisements in women's magazines. |
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