search query: @indexterm CUSTOMER RELATIONS / total: 402
reference: 398 / 402
Author: | Munkelt. I. Plehwe, K. Link, J. |
Title: | Database Marketing: Wie Sie von Ihren Informationen profitieren. |
Journal: | Absatzwirtschaft
1995 : OCT, p. 101-102, 104-105, 108-112 |
Index terms: | MARKETING DATA BASES CUSTOMER RELATIONS CONSUMER EXPECTATIONS INFORMATION SYSTEMS |
Language: | ger |
Abstract: |
SCIMA