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| Author: | Blois, K.J. |
| Title: | Relationship marketing in organizational markets: when is it appropriate? |
| Journal: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 161-173 |
| Index terms: | ORGANIZATIONAL COMMUNICATION CUSTOMER RELATIONS |
| Language: | eng |
| Abstract: |
SCIMA