search query: @indexterm CUSTOMER RELATIONS / total: 402
reference: 389 / 402
Author: | Christy, R. Oliver, G. Penn, J. |
Title: | Relationship marketing in consumer markets |
Journal: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 175-187 |
Index terms: | CUSTOMER RELATIONS MARKETING STRATEGY |
Language: | eng |
Abstract: |
SCIMA