search query: @indexterm Customer relations / total: 402
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| Author: | Worthington, S. Horne, S. |
| Title: | Relationship marketing: the case of the university alumni affinity credit card |
| Journal: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 189-199 |
| Index terms: | CUSTOMER RELATIONS CREDIT CARDS UNIVERSITIES |
| Language: | eng |
| Abstract: |
SCIMA