search query: @indexterm Customer relations / total: 402
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| Author: | Hürlimann, W. |
| Title: | Kundenpflege darf nicht bloss Fassade sein. |
| Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:3, p. 26-28 |
| Index terms: | CUSTOMER RELATIONS CONSUMER SATISFACTION |
| Language: | ger |
| Abstract: | Successful companies have a faithful circle of customers. But it is not enough to acquire new customers, if they are back out again at the next possible opportunity. In addition to quality, acceptable prices and good service, customer care is also an effective tool for keeping customers. |
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