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| Author: | Schwarzenbach, J. H. |
| Title: | Servicequalität in der SKA: von der Theorie zur Praxis. *CREDIT SUISSE |
| Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL: 65:3, p. 29-32 |
| Index terms: | SERVICE QUALITY CUSTOMER RELATIONS BANKING TOTAL QUALITY MANAGEMENT SURVEYS |
| Language: | ger |
| Abstract: | Apparently, it is not always easy to implement theoretical knowledge. Nevertheless, it is possible to provide a successful theoretical foundation which can serve as basis for the goal-oriented employment of resources in the day-to-day business of banks. |
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