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| Author: | Hanser, P. |
| Title: | Von den Besten lernen: Benchmarking. |
| Journal: | Absatzwirtschaft
1996 : FEB, p. 32-34, 38-41 |
| Index terms: | MARKETING DISTRIBUTION BENCHMARKING COMPETITIVENESS CUSTOMER RELATIONS BUSINESS POLICY |
| Language: | ger |
| Abstract: |
SCIMA