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| Author: | Grosse-Oetringhaus, W. F. |
| Title: | Den Kundengewinn gestalten: Value Marketing. |
| Journal: | Absatzwirtschaft
1996 : FEB, p. 56-61 |
| Index terms: | MARKETING CONCEPT CAPITAL GOODS MARKETING STRATEGY MARKETING MIX CUSTOMER RELATIONS VALUE ADDED |
| Language: | ger |
| Abstract: |
SCIMA