search query: @indexterm Customer relations / total: 402
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| Author: | Bieker, R. |
| Title: | High-Tech-Marketing: Erst effizientes Marketing macht aus neuen Technologien Erfolgsprodukte. |
| Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:6, p. 26-30 |
| Index terms: | HIGH TECHNOLOGY TECHNOLOGICAL INNOVATION MARKETING STRATEGY CUSTOMER RELATIONS STANDARDS |
| Language: | ger |
| Abstract: |
SCIMA