search query: @indexterm Customer relations / total: 402
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| Author: | Hünerberg, R. Mann, A. |
| Title: | Internationales Servicemarketing - Die neue Dimension im industriellen Wettbewerb. |
| Journal: | Markt
1996 : VOL. 35:2, p. 95-106 |
| Index terms: | SERVICE MARKETING INTERNATIONAL MARKETING CUSTOMER RELATIONS STRATEGIC PLANNING COMPETITIVE ADVANTAGE |
| Language: | ger |
| Abstract: |
SCIMA