search query: @indexterm Customer relations / total: 402
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| Author: | Wikstrom, S. |
| Title: | Value creation by company-consumer interaction |
| Journal: | Journal of Marketing Management
1996 : JULY, VOL. 12:5, p. 359-374 |
| Index terms: | CONSUMER MARKETS VALUE ADDED CUSTOMER RELATIONS COMMUNICATION |
| Language: | eng |
| Abstract: |
SCIMA