search query: @indexterm Customer relations / total: 402
reference: 367 / 402
| Author: | Bennett, R. |
| Title: | Relationship formation and governance in consumer markets: transactional analysis versus the behaviourist approach |
| Journal: | Journal of Marketing Management
1996 : JULY, VOL. 12:5, p. 417-436 |
| Index terms: | CONSUMER MARKETS CUSTOMER RELATIONS |
| Language: | eng |
| Abstract: |
SCIMA