search query: @indexterm CUSTOMER RELATIONS / total: 402
reference: 343 / 402
| Author: | Gronstedt, A. |
| Title: | El papel de la agencia en la comunicacion integrada. |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR, 19,p.60-67 |
| Index terms: | ADVERTISING AGENCIES COMMUNICATION CUSTOMER RELATIONS |
| Language: | spa |
| Abstract: |
SCIMA